★ Your Data, Your Rights ★
ll77 is committed to protecting the personal information of every Filipino player on the Platform. This Privacy Policy explains exactly what data we collect, why we collect it, and how we keep it safe.
Last Updated: January 2026This Privacy Policy ("Policy") describes how ll77 ("ll77," "we," "us," or "our") collects, uses, stores, discloses, and protects the personal information of individuals ("you," "your," or "Player") who access or use the ll77 online gaming platform, website, and all associated services (collectively, the "Platform").
ll77 is committed to protecting the privacy and personal data of all Filipino players in accordance with the Republic Act No. 10173, also known as the Data Privacy Act of 2012 (DPA), its Implementing Rules and Regulations, and the issuances of the National Privacy Commission (NPC) of the Philippines. Where applicable, ll77 also observes internationally recognised data protection principles.
By registering an account on ll77, accessing the Platform, or otherwise providing your personal information to ll77, you acknowledge that you have read and understood this Policy and consent to the collection, use, and processing of your personal data as described herein. If you do not agree with this Policy, you must not use the ll77 Platform.
This Policy should be read together with ll77's Terms & Conditions and Responsible Gaming Policy, both of which form part of your overall agreement with ll77.
For the purposes of the Data Privacy Act of 2012 and this Policy, ll77 is the personal information controller in respect of all personal data collected through the Platform. ll77 determines the purposes and means of processing your personal data and is responsible for ensuring that such processing is carried out lawfully, fairly, and transparently.
ll77 has designated a Data Protection Officer (DPO) who is responsible for overseeing compliance with this Policy and applicable data protection laws. If you have any questions or concerns about how ll77 handles your personal data, you may contact the DPO using the details provided in Section 14 of this Policy.
ll77 collects the following categories of personal data from players and Platform visitors. We collect only what is necessary for the purposes described in this Policy.
| Data Type | Examples | Required? |
|---|---|---|
| Full legal name | First name, middle name, last name | Mandatory |
| Date of birth | Used for 21+ age verification | Mandatory |
| Contact details | Email address, mobile number | Mandatory |
| Residential address | Street, city, province, postal code | Mandatory |
| Government-issued ID | PhilSys ID, passport, driver's licence, UMID | For KYC verification |
| Data Type | Examples | Required? |
|---|---|---|
| Payment method details | GCash number, PayMaya account, BPI/BDO/Metrobank account reference | For deposits & withdrawals |
| Transaction history | Deposit amounts, withdrawal amounts, dates, reference numbers | Mandatory |
| Source of funds | Employment details, income documentation | For AML compliance |
ll77 collects data about your activity on the Platform, including games played, wagers placed, wins and losses, session durations, responsible gaming tool usage, and bonus redemption history. This data is used to operate the Platform, detect fraud, and support responsible gaming obligations.
When you access the ll77 Platform, we automatically collect certain technical information, including your IP address, device type and operating system, browser type and version, referring URLs, and session timestamps. This data is used for security monitoring, fraud prevention, and Platform optimisation.
ll77 retains records of communications between you and ll77 support staff, including live chat transcripts, email correspondence, and any documents you submit in connection with a support request or complaint.
ll77 collects your personal data through the following means:
ll77 uses your personal data for the following purposes:
| Purpose | Description |
|---|---|
| Account management | Creating, maintaining, and administering your ll77 player account, including processing login credentials and account settings. |
| Identity & age verification | Verifying that you are who you say you are and that you meet the 21+ age requirement under Philippine gaming regulations. |
| Transaction processing | Processing deposits and withdrawals via GCash, PayMaya, BPI, BDO, Metrobank, and other approved payment channels. |
| Legal & regulatory compliance | Complying with PAGCOR regulations, anti-money laundering (AML) obligations, and other applicable Philippine laws. |
| Fraud & security | Detecting, investigating, and preventing fraudulent activity, cheating, money laundering, and other prohibited conduct on the Platform. |
| Responsible gaming | Monitoring gaming behaviour to identify potential problem gambling indicators and administering responsible gaming tools such as deposit limits and self-exclusion. |
| Customer support | Responding to your enquiries, resolving disputes, and processing complaints through ll77's support channels. |
| Marketing & promotions | Sending you promotional offers, bonus notifications, and Platform updates where you have consented to receive such communications. You may opt out at any time. |
| Platform improvement | Analysing aggregated usage data to improve the ll77 Platform, optimise game performance, and enhance the overall player experience. |
Under the Data Privacy Act of 2012, ll77 processes your personal data on the following legal bases:
ll77 does not sell, rent, or trade your personal data to third parties for their own marketing purposes. ll77 may share your personal data with the following categories of recipients, strictly on a need-to-know basis and subject to appropriate data protection safeguards:
ll77 retains your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. The following general retention periods apply:
| Data Category | Retention Period | Basis |
|---|---|---|
| Account & identity data | Duration of account + 5 years after closure | Regulatory / AML obligation |
| Financial transaction records | 10 years from transaction date | AMLC / tax law requirement |
| Gaming activity logs | 5 years from date of activity | PAGCOR regulatory requirement |
| Support communications | 3 years from date of communication | Legitimate interest / dispute resolution |
| Marketing consent records | Until consent is withdrawn + 1 year | Legal obligation / consent |
| Technical / log data | 12 months from collection | Security / fraud prevention |
Upon expiry of the applicable retention period, ll77 will securely delete or anonymise your personal data in accordance with its data disposal procedures.
ll77 implements appropriate technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, alteration, or disclosure. These measures include:
Under the Data Privacy Act of 2012, you have the following rights in relation to your personal data held by ll77. To exercise any of these rights, please contact ll77's Data Protection Officer using the details in Section 14.
Request a copy of the personal data ll77 holds about you and information about how it is processed.
Request correction of inaccurate or incomplete personal data held by ll77.
Request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to legal retention obligations.
Object to the processing of your personal data for direct marketing purposes or on grounds relating to your particular situation.
Receive your personal data in a structured, commonly used, machine-readable format and transmit it to another controller.
Withdraw consent to processing at any time where processing is based on your consent, without affecting prior lawful processing.
ll77 will respond to all data rights requests within thirty (30) calendar days of receipt. In complex cases, this period may be extended by a further thirty days, in which case ll77 will notify you of the extension and the reasons for it. ll77 will not charge a fee for handling data rights requests unless they are manifestly unfounded or excessive.
ll77 uses cookies and similar tracking technologies to operate and improve the Platform. A cookie is a small text file placed on your device when you visit the ll77 website. The following categories of cookies are used:
| Cookie Type | Purpose | Can Be Disabled? |
|---|---|---|
| Strictly Necessary | Essential for the Platform to function, including maintaining your login session and processing transactions. | No — required for operation |
| Performance | Collect anonymised data about how players use the Platform to help ll77 improve performance and fix errors. | Yes — via cookie settings |
| Functional | Remember your preferences such as language settings, game favourites, and responsible gaming limits. | Yes — via cookie settings |
| Analytics | Help ll77 understand player behaviour in aggregate to improve the Platform and personalise your experience. | Yes — via cookie settings |
You can manage your cookie preferences through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of the ll77 Platform. ll77 does not use cookies to serve third-party advertising.
The ll77 Platform is strictly intended for individuals who are 21 years of age or older, in accordance with Philippine gaming regulations. ll77 does not knowingly collect personal data from individuals under the age of 21. If ll77 becomes aware that personal data has been collected from a person under 21, it will immediately delete that data and close the associated account.
If you are a parent or guardian and believe that your child has provided personal data to ll77, please contact ll77's Data Protection Officer immediately using the contact details in Section 14 so that appropriate action can be taken without delay.
ll77 reserves the right to update or amend this Privacy Policy at any time to reflect changes in applicable law, regulatory requirements, or ll77's data processing practices. The date of the most recent revision is always displayed at the top of this page.
Where changes to this Policy are material, ll77 will notify registered players by email or through a prominent notice on the Platform prior to the changes taking effect. Your continued use of the ll77 Platform following notification of any changes constitutes your acceptance of the revised Policy. If you do not agree with the revised Policy, you must cease using the Platform and may request account closure in accordance with ll77's Terms & Conditions.
If you have any questions, concerns, or requests relating to this Privacy Policy or ll77's handling of your personal data, please contact ll77's Data Protection Officer. You may reach the DPO by email at:
ll77 will acknowledge all privacy-related enquiries within five (5) business days and will endeavour to resolve them within thirty (30) calendar days. For complex matters, ll77 will keep you informed of progress throughout the resolution process.
If you are not satisfied with ll77's response to your privacy concern, you have the right to lodge a complaint with the National Privacy Commission (NPC) of the Philippines, which is the supervisory authority responsible for enforcing the Data Privacy Act of 2012. Information about how to file a complaint with the NPC is available on the NPC's official website.
Six core commitments that define how ll77 handles every Filipino player's personal information
Every piece of data you send to ll77 travels over SSL/TLS-encrypted connections. Sensitive data stored on our servers is protected with AES-256 encryption — the same standard used by major financial institutions across the Philippines.
ll77 does not sell, rent, or trade your personal information to third-party marketers. Your data is used solely to operate your account, process your transactions, and keep the Platform secure — nothing more.
ll77 processes all player data in full compliance with Republic Act No. 10173, the Data Privacy Act of 2012. Our designated Data Protection Officer ensures ongoing compliance with NPC issuances and Philippine data protection standards.
Access, correct, delete, or export your personal data at any time by contacting ll77's DPO. Withdraw marketing consent in one click from your account settings. ll77 responds to all data rights requests within 30 days.
ll77 keeps your data only as long as the law requires or your account needs. Transaction records are retained for AML compliance; everything else is deleted or anonymised on a defined schedule — no indefinite data hoarding.
In the unlikely event of a data breach affecting your personal information, ll77 will notify the National Privacy Commission and affected players promptly, in full compliance with the Data Privacy Act of 2012 breach notification requirements.
Now that you know how ll77 protects your data, step into the Platform with confidence. Sign in to your ll77 account and enjoy a secure, fair, and responsible gaming experience built for Filipino players.
Sign In to ll7721+ only · Play responsibly · Data protected under RA 10173